In the realm of Chinese language studies, understanding the nuances of important phrases can significantly enhance your communication skills. One such phrase that stands out is “主打 (zhǔ dǎ)”. In this article, we will explore its meaning, grammatical structure, and provide several example sentences to illustrate its usage.
1. The Meaning of “主打 (zhǔ dǎ)”
The term “主打 (zhǔ dǎ)” can be translated as “to mainline,” “to feature,” or “to highlight.” In marketing and product terminology, it refers to a key feature or product that a company emphasizes to attract customers. Additionally, it can also denote the primary focus of a discussion or presentation.
2. Grammatical Structure of “主打”
Understanding the grammatical structure of “主打” is essential for its proper application in sentences:
2.1 Components of “主打”
- 主 (zhǔ): This character means “main” or “chief.” It indicates the principal part or element of something.
- 打 (dǎ): This character means “to hit” or “to strike.” However, in this context, it implies promotion or emphasis rather than a physical action.
2.2 Usage in Sentences
When “主打” is used in sentences, it often pairs with a noun or a context that specifies what is being emphasized. For example:
- 主打产品 (zhǔ dǎ chǎn pǐn) – “main product”
- 主打内容 (zhǔ dǎ nèi ròng) – “featured content”
3. Example Sentences Using “主打”
Here are several sentences to illustrate how “主打” can be used in various contexts:
3.1 In Marketing Context
我们的新手机主打高性能和长电池寿命。
(Wǒmen de xīn shǒu jī zhǔ dǎ gāo xìng néng hé cháng diànchí shòumìng.)
Translation: Our new smartphone features high performance and long battery life.
3.2 In Presentation Context
在这次会议中,我们将主打可持续发展的报告。
(Zài zhè cì huìyì zhōng, wǒmen jiāng zhǔ dǎ kěchíxù fāzhǎn de bàogào.)
Translation: In this meeting, we will highlight the report on sustainable development.
3.3 In Product Description
这款鞋子主打舒适性和时尚感。
(Zhè kuǎn xiézi zhǔ dǎ shūshìxìng hé shíshàng gǎn.)
Translation: These shoes emphasize comfort and fashion sense.
4. Conclusion
In conclusion, “主打 (zhǔ dǎ)” is a versatile phrase that plays a significant role in both marketing and general communication in Chinese. By understanding its meaning and grammatical structure, as well as practicing its usage in sentences, you can enhance your proficiency in Mandarin. Whether you’re discussing products or emphasizing key points in conversations, “主打” will serve as a valuable tool in your linguistic arsenal.
By integrating this phrase into your vocabulary, you’ll improve your ability to express emphasis and focus in both casual and professional settings.

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